Hundreds of millions of users all over the world use Instagram each day. This social media powerhouse gives you the opportunity to reach the vast majority of people in different areas across the world.
Making use of Instagram to market your business can assist in building your brand, generate more visitors, increase your number of email subscribers and generate sales.
1. Keep It Social
When you’re using Instagram to promote your business Think social, not ads. Create content that your audience will interact with rather than ignore because it looks too slick. Display that you’re interested in images in your niche so that people are interested in following you.
2. Provide Value
Instagram users are active shoppers who conduct research, so buy instagram views the more details you can provide them through images stories, carousels, and carousels, the better.
3. Use Stories
Instagram Stories offer instant information and instant gratification that. They only last for 24 hours so creates a sense of excitement and urgency.
4. Use Hashtags
Many users actively search for specific hashtags, and your photos will be waiting for them. A recent Instagram study found that the addition of at most one hashtag in all of your posts can result in over 12% engagement on average.
5. Call To Action
Each post you publish must include an explicit call to action that matches your business goal when creating it. Instagram comes with a variety of buttons like ‘Buy Now’.
6. Link Back To Your Site
Instagram is a great way to increase traffic to your site. More than half of the people who use the social media platform follow at least one business, and say they have learned about a product or service via Instagram.
7. Consistent Brand Image
Keep your page consistent with its theme. Only include photos, hashtags captions, videos and photos that are relevant to your page topic.
8. Create A Good Profile
Make sure that your Instagram profile is informing your potential audience about who you are and what you do. Instagram’s search engine is text-based and has greater chance of discovering you if your user name includes a keyword or two that relate to your company.
9. Switch From Personal To Business
Switch to a company account to gain access to all of the tools and analytics available.
10. Use Your Analytics
The process of analyzing your marketing by using Instagram is very simple. Instagram Insights gives you all relevant information about your account. It lets you know how your marketing efforts are paying off.